Borrowing Mouths To Speak On Xinjiang

This report explores how the Chinese Communist Party (CCP) uses foreign social media influencers to shape and push messages domestically and internationally about Xinjiang that are aligned with its own preferred narratives. Our research has found key instances in which Chinese state entities have supported influencers in the creation of social media content in Xinjiang, as well as amplified influencer content that supports pro-CCP narratives. That content broadly seeks to debunk Western media reporting and academic research, refute statements by foreign governments and counter allegations of widespread human rights abuses in Xinjiang. Often, such content is then promoted by party-state media1 and diplomatic accounts across major international social media networks and in Ministry of Foreign Affairs (MOFA) briefings.2 This trend is particularly notable given the difficulty faced by journalists reporting in Xinjiang.3 Our research also examines how the CCP’s use of foreign influencers presents a growing challenge to global social media platforms, and in particular their efforts to identify and label state-affiliated accounts. This report focuses on the promotion of foreign influencers who disseminate content about Xinjiang on US-based social media and content networks, including YouTube, Twitter, Facebook and Instagram, as well as on Chinese platforms such as Bilibili. The report analyses this unique online influencer ecosystem and examines three in-depth case studies with a focus on Xinjiang-focused foreign influencer content and the amplification of that content by Chinese state entities.